250,000+ Verified Installs: How an Outcome-Based Campaign Scaled a Digital Bank in KSA

Campaign Objective

A prominent fintech company in Saudi Arabia, which launched its digital wallet service to simplify peer-to-peer remittances and digital payments, faced severe headwinds in user acquisition. With ad platforms saturated and media waste reaching up to 45% due to non-genuine clicks, bot traffic, and unengaged installs, the bank needed a system that aligned acquisition costs directly with verified user sign-ups (KYC completion) rather than simple app downloads. The core target was to acquire 200,000+ verified active accounts within a strict cost-per-acquisition (CPA) ceiling.

Our Approach

• 1

  Deployed a full programmatic acquisition campaign powered by our proprietary outcome-based model, taking 100% financial risk on ad placements and paying only for verified KYC completions.

• 2

  Leveraged deep audience profiling and nationality-based data grids to target high-intent expat demographics and tech-forward local youth across premium ad networks and mobile exchanges.

• 3

  Developed dynamic, localized video creatives focusing on day-to-day wallet utility, and real-time optimized delivery by automatically pausing underperforming banner assets.

• 4

  Integrated transaction-level API verification directly into the client's internal compliance database to confirm registrations and optimize search bidding algorithms.

The Results

By matching targeting relevance to real-time performance indicators, the campaign delivered major performance increases that were fully verified directly inside our client's internal marketing database.