Slashing Customer Acquisition Cost by 45% for a Premium Apparel Brand

Campaign Objective

An emerging direct-to-consumer apparel brand catering to fashion-conscious buyers across North America was seeing margins squeezed by rising ad costs on search and social networks. With CPA climbing past $65, they needed an alternative media strategy to reach consumers during high-intent shopping sessions. The objective was to drive premium online sales volume while slashing customer acquisition costs (CPA) by at least 35%.

Our Approach

• 1

  Integrated the brand's live product catalog directly with our RADIUS Retail Media Network to serve dynamic product ads directly on major retail marketplaces and shopping domains.

• 2

  Used real-time search queries and checkout data to display relevant apparel ads to shoppers actively viewing matching product categories.

• 3

  Funded 100% of the media budget ourselves under a strict performance-based partnership where the client only paid a fixed fee per completed checkout, verified inside their Shopify analytics.

• 4

  Designed personalized ad layouts matching the exact visual style of the host retail environment to boost click-through and purchase conversion.

The Results

By matching targeting relevance to real-time performance indicators, the campaign delivered major performance increases that were fully verified directly inside our client's internal marketing database.